Web analysis services
Google Analytics with Google Signals
This website uses Google (Universal) Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). Google (Universal) Analytics uses “cookies”, which are text files placed on your device, to help the website analyze how users use the site. The information generated by the cookie about your use of this website (including the shortened IP address) is usually transmitted to a Google server and stored there; it may also be transmitted to the servers of Google LLC. in the USA.
This website uses Google (Universal) Analytics exclusively with the extension “_anonymizeIp()”, which ensures anonymization of the IP address by shortening it and excludes direct personal reference. The extension means that your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google LLC server in the USA and shortened there.
Google will use this information on our behalf to evaluate your use of the website, to compile reports on website activity and to provide us with other services relating to website activity and internet usage. The IP address transmitted by your browser as part of Google (Universal) Analytics will not be merged with other Google data.
Google Analytics also uses a special function, the so-called “demographic characteristics”, to create statistics with statements about the age, gender and interests of site visitors based on an evaluation of interest-based advertising and with the use of third-party information. This allows the definition and differentiation of user groups of the website for the purpose of target group-optimized marketing measures. However, data records collected via the “demographic characteristics” cannot be assigned to a specific person.
Details on the processing triggered by Google Analytics and how Google handles data from websites can be found here:
https://policies.google.com/technologies/partner-sites
All processing described above, in particular the setting of Google Analytics cookies for the reading of information on the terminal device used, will only be carried out if you have given us your consent in accordance with Art. 6 para. 1 lit. f GDPR. 1 lit. a GDPR have given your express consent to this. Without this consent, Google Analytics will not be used during your visit to our website.
You can revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the “Cookie Consent Tool” provided on the website. We have concluded an order processing contract with Google for the use of Google Analytics, which obliges Google to protect the data of our website visitors and not to pass it on to third parties. For the transfer of data from the EU to the USA, Google relies on so-called standard data protection clauses of the European Commission, which are intended to ensure compliance with the European level of data protection in the USA.
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Further information on Google (Universal) Analytics can be found here:
https://policies.google.com/privacy?hl=de&gl=de
This website also uses the Google Signals service as an extension of Google Analytics. With Google Signals, we can have Google create cross-device reports (so-called “cross-device tracking”). If you have activated “personalized ads” in your Google account settings and you have linked your internet-enabled devices to your Google account, Google may track user behavior if you have given your consent to the use of Google Analytics in accordance with Art. 6 para. 1 lit. f GDPR. 1 lit. a GDPR (see above) across all devices and create database models based on this. This takes into account the logins and device types of all site visitors who were logged into a Google account and carried out a conversion. The data shows, among other things, on which device you clicked on an ad for the first time and on which device the associated conversion took place. We do not receive any
personal data from Google, but only statistics compiled on the basis of Google Signals. You have the option of deactivating the “personalized ads” function in the settings of your Google account and thus deactivating the cross-device analysis. Please follow the instructions on this page:
https://support.google.com/ads/answer/2662922?hl=de
Further information on Google Signals can be found here:
https://support.google.com/analytics/answer/7532985?hl=de
Privacy policy Google Analytics 4 (with cookies, with UserID, with Google Signals)
This website uses Google Analytics 4, a service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”), which can be used to analyze the use of websites.
When using Google Analytics 4, so-called “cookies” are used as standard. Cookies are text files that are stored on your end device and enable your use of a website to be analyzed. The information collected by cookies about your use of the website (including the IP address transmitted by your end device, shortened by the last digits, see below) is usually transmitted to a Google server, where it is stored and processed. This may also result in information being transmitted to the servers of Google LLC based in the USA and further processing of the information there.
When using Google Analytics 4, the IP address transmitted by your end device when you use the website is automatically collected and processed only in anonymized form by default, so that the information collected cannot be directly linked to a person. This automatic anonymization is carried out by shortening the IP address transmitted by your terminal device by Google within member states of the European Union (EU) or other signatory states to the Agreement on the European Economic Area (EEA) by the last digits.
Google uses this and other information on our behalf to evaluate your use of the website, to compile reports on your website activities and usage behavior and to provide us with other services relating to your use of the website and the Internet. The abbreviated IP address transmitted by your device as part of Google Analytics 4 will not be merged with other Google data. The data collected as part of the use of Google Analytics 4 is stored for 2 months and then deleted.
Google Analytics 4 also enables the creation of statistics with statements about the age, gender and interests of website users on the basis of an evaluation of interest-based advertising and with the help of third-party information via a special function, the so-called “demographic characteristics”. This makes it possible to determine and differentiate between user groups of the website for the purpose of target group-optimized marketing measures. However, data collected via the “demographic characteristics” cannot be assigned to a specific person and therefore not to you personally. This data collected via the “demographic characteristics” function is stored for two months and then deleted.
All processing described above, in particular the setting of Google Analytics cookies for the storage and reading of information on the terminal device you use to access the website, will only take place if you have given us permission to do so in accordance with Art. 6 para. 1 lit. a GDPR. 1 lit. a GDPR have given your express consent. Without your consent, Google Analytics 4 will not be used during your use of the website. You can revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service via the “Cookie Consent Tool” provided on the website. In connection with this website, the “UserIDs” function is also used as an extension of Google Analytics 4. By assigning individual UserIDs, we can have Google create cross-device reports (so-called “cross-device tracking”). This means that if you give your consent to the use of Google Analytics 4 in accordance with Art. 6 para. 1 lit. a GDPR can also be analyzed across devices if you have set up a personal account by registering on this website and are logged in to your personal account on different devices with your relevant login data. The data collected in this way shows, among other things, on which device you clicked on an ad for the first time and on which device the relevant conversion took place.
In connection with this website, the Google Signals service is also used as an extension of Google Analytics 4. With Google Signals, we can have Google create cross-device reports (so-called “cross-device tracking”). If you have activated “personalized ads” in your Google account settings and linked your Internet-enabled devices to your Google account, Google may track your usage behavior when you give your consent to the use of Google Analytics 4 in accordance with Art. 6 para. 1 lit. f GDPR. 1 lit. a GDPR across devices and create database models based on this. This takes into account the logins and device types of all website users who were logged into a Google account and made a conversion. The data shows, among other things, on which end device you clicked on an ad for the first time and on which end device the relevant conversion took place. We do not receive any personal data from Google, but only statistics compiled on the basis of Google Signals. You have the option of deactivating the “personalized ads” function in the settings of your Google account and thus deactivating the cross-device analysis in connection with Google Signals. Please follow the instructions on this page:
https://support.google.com/ads/answer/2662922?hl=de
Further information on Google Signals can be found under the following link:
https://support.google.com/analytics/answer/7532985?hl=de
We have concluded a so-called order processing contract with Google for our use of Google Analytics 4, which obliges Google to protect the data of our website users and not to pass it on to third parties. To ensure compliance with the European level of data protection, including in the event of any transfer of data from the EU or the EEA to the USA and possible further processing there, Google relies on the so-called standard contractual clauses of the European Commission, which we have contractually agreed with Google.
Further legal information on Google Analytics 4, including a copy of the aforementioned standard contractual clauses, can be found at the following link:
https://policies.google.com/privacy?hl=de&gl=de
Details on the processing triggered by Google Analytics 4 and how Google handles data from websites can be found here:
https://policies.google.com/technologies/partner-sites
Privacy policy for the use of Google Adsense
This website uses Google AdSense, a service for integrating advertisements from Google Inc. (“Google”). Google AdSense uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. Google AdSense also uses so-called web beacons (invisible graphics). These web beacons can be used to analyze information such as visitor traffic on these pages.
The information generated by cookies and web beacons about the use of this website (including your IP address) and the delivery of advertising formats is transmitted to a Google server in the USA and stored there. This information may be passed on by Google to Google’s contractual partners. However, Google will not merge your IP address with other data stored by you.
You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.